Frazier Ferrara had the most fabulous collection of mid-century modern furniture. When he opened a store in St. Petersburg, FL he needed a postcard to do some promotion. Raised Modern, refers to his childhood, where he grew up in a custom designed home by his aerospace engineer father and architect Peter S. Hoff. He had a photo of the house, which was turned into a duotone, and I photographed one of the chairs in the store to create this piece. The slogan: "Architectural, Sculptural, Contoversial" makes perfect sense when you meet the owner, who has strong opinions on design, and everything else!
Below, see some of the earlier design ideas, plus the extra wide business card.
