at+t: the early days of digital information. Back in the 90s I worked at a design studio developing corporate business-to-business brochures, magazines and promotional items for AT+T. These were the early days of personal computers and the new technological services AT&T was offering to its biggest phone customers. The challenge as a graphic designer was coming up with yet another way to show how digital information gets projected through their system of phone lines. We must have come up with at least 100 ways to do this, often late at night, burning the midnight oil! The best part, though, was that we had huge budgets to order special illustrations, over the top printing techniques, such as die-cut pockets and special inks, and the opportunity to design fun, folded packages (to hold floppy disks!) and giveaways. Click on the images to enlarge.
